Lauri Ruhala Lauri Ruhala

Sending videos to customers: Best Practices to Stand Out

In today's digital age, personalizing your outreach can set you apart from the crowd. One innovative method gaining traction is the use of video greetings. These brief video messages, often sent to clients or colleagues, provide a unique touchpoint that can be both engaging and impactful. To ensure that your video greeting resonates and leaves a lasting impression, follow these best practices from the recent webinar:

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Lauri Ruhala Lauri Ruhala

The Dark Pipeline

I recently learned about the "Dark Funnel" of marketing, which is a super interesting concept explaining how the vast majority of a potential customer's actions can't be tracked by marketers because they happen on third party platforms like social media.

Anyway, this post isn't about the dark funnel of marketing bUuuUUuuuuuuuUUUuuT it lead me to come up with something for sales.

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